Cogentic AI Partners works with organizations to simplify AI adoption — helping leadership teams understand the landscape, identify real opportunities, and move from experimentation to execution. We focus on clarity, direction, and practical outcomes, not theory

CEO & Managing Partner Hari Vijayarajan is a seasoned operator and commercial leader with deep experience building and scaling businesses across technology, eCommerce, and sports media. He has led revenue and growth functions across global organizations including Microsoft, Amazon, Lazada Group, and ONE Championship, driving multi-billion dollar businesses and complex go-to-market strategies. He is also a startup advisor to founders / CEOs at Opptra, Cinch, Airshelf.AI and Red Dot Payment.

Hari has a track record of translating emerging technology into real commercial outcomes — from scaling platforms and unlocking new markets to driving profitability and operational transformation. At Cogentic AI Partners, he works closely with leadership teams to cut through the noise of AI and turn it into clear, actionable strategy and execution.

Hari will be working with a bench of several talented individuals from organizations like Microsoft and Google to deliver these services.