AI as a Decision Accelerator.
Not a Distraction.
Most organizations haven’t mastered the AI tools they are already paying for.
We help leadership teams extract maximum value from their AI tools and extend it to solve complex, real-world challenges—all while they stay focused on running the business.
Strategy is easy.
Execution in the trenches is hard.
The market is full of firms selling abstract AI roadmaps and implementation projects that never seem to end. Meanwhile, you’re heads-down managing the daily business, trying to figure out how to actually use these tools to make better decisions.
Cogentic AI Partners is here for you.
We don't talk at you from a distance. We work beside you as a unified team of veteran operators, elite management consultants, and Big Tech executives who are leading at the forefront of the AI revolution. We’ve fought the same fires you’re fighting, and we’re using the very tools you’re using.
Our high-touch, leadership-first service will help you maximize the return on your AI investment.
The Cogentic AI Partners Advantage
what makes us unique
The Operator’s Reality
As former founders and executives, we focus on ROI, speed, and solving your most important problems.
The Insider’s Edge
As veterans from the world’s largest AI firms, we know exactly what your current tools can and cannot do.
The Consultant’s Discipline
We bring the behaviour and change management mastery of top-tier consulting firms without the overhead.
Our Collective
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Hari Vijayarajan
Hari co-founded Cogentic AI Partners to help leadership teams extract real value from their AI investments. A commercial operator with few peers in the region - $0 to $100M+ as Group CCO at ONE Championship, 10x growth to a $2.5B P&L at Lazada, plus Amazon and Microsoft - he partners with founders, CEOs, and boards on revenue growth and profitability.
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Geargina Tan
Geargina helps leadership teams adopt AI where it's hardest: with real people and real workflows. Co-founder and COO of WTFox.ai, she brings fifteen years of complex operations - Universal Studios Singapore, Jewel Changi, Amazon - and is one of Singapore's most consistent voices on the human side of AI adoption.
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Vivek Anand Ravindran
Vivek turns Copilot licences into working habits. After 22 years at Microsoft, where he directed global customer success strategy for M365 Copilot, he founded Alkemy Cloud and has run 50+ adoption programmes across Asia and the Middle East - each anchored to measurable business outcomes, not general productivity promises.
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Dr. Nuri Purswani
Nuri advises organisations on responsible AI: governance, data privacy, and fairness, built in from the start rather than bolted on after. A Cambridge PhD with a career spanning IBM, Visa, and Mastercard, she won MAS's Veritas Hackathon for fairness in AI and was named one of Singapore's 100 Women in Tech.
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Susan Elizabeth Tucker
Susan advises CEOs and CMOs on what their organisations should look like in a world reshaped by AI. Drawing on 20+ years leading brand strategy and enterprise transformation at P&G and Coca-Cola across APAC, she redesigns operating models, decision rights, and workflows so AI adoption actually sticks.
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Fiona Geddes
Fiona works on the people side of AI transformation: introducing AI without fear, redesigning work without eroding trust. Nearly three decades in senior global HR leadership - Global HR Leader at TikTok/ByteDance, CHRO at Toll Group, - she now builds AI-powered HR and leadership tools through her consultancy, Zenarist.
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Vijay Venkatesan
Vijay brings financial rigour to AI transformation: when the investment isn't showing up in the numbers, he finds out why. Twenty years at P&G as Regional CFO across Asia Pacific, the Middle East, and Africa, running multi-unit P&Ls through turnarounds, a divestiture, and sustained growth in volatile markets.
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Rohan Mathur
Rohan helps commercial leaders build sustainable AI adoption when growth stalls and old playbooks stop working. Eighteen years at LEGO and P&G across eleven APAC markets - 3x topline growth, 10x eCommerce expansion - he now runs Crossroads Navigator, delivering fractional CMO/CGO engagements, AI Spark Sessions, and 50+ keynotes.
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Melissa Hartman
Melissa moves AI adoption from pilot to business-as-usual. Two decades leading complex transformations across APAC - driving enterprise-wide change at Coles Group, digital strategy across six businesses at IAG, and major transformations with ASX-listed leadership teams while at Grant Thornton - she now runs the Transformation Leadership Academy, developing leaders who deliver high-stakes change
